With our final rodeo to the desert, we give you a series of photo-ops that took place during Stagecoach weekend, where countless industryites who spend their lives behind desks ordering vintage kicks on their phones pretend, for a few magical days, to be rough-and-ready cowpokes. Pass the Fireball-scented sunblock and let's do this thing!

The Core's Simon Tikhman and Nate Smith, HITS' Jesse MacMillan and Nicole Ghapgharan
and The Core's Chief Zaruk are all wearing spurs in this photo, honest.

Hensley, Ashley Cooke, Back Blocks Music's Rakiyah Marshall and MacMillan
wonder aloud if snakeskin accessories are expensable.

Jelly Roll informs Ghapgharan that most of his face ink is a recipe for sea bass.

MacMillan, Leslie Galicia and Ghapgharan lasso Lana Del Rey.

CAA’s Darryl Eaton, The Familie exec (and Avril Lavigne manager) Nano Tissera
and CAA’s Rob Light mark the occasion of Rob's 10,842nd photo in HITS.

MacMillan and Wyatt Flores ponder a refreshing dip in the margarita pool.

AEG's Seena Akita, AEG Presents' Mary Agan, Goldenvoice's Rebecca Cicione, Dasha manager Alexandre Lunt
and AEG Presents' Caroline Waters agree that the term "mosey" has now returned to common parlance.

Forbes' Eric Fuller, Hensley, AEG's Stacy Benaderet and
AEG Presents' Dennis Dennehy sing a hymn in praise of air conditioning.

MacMillan and Ghapgharan trade hydration secrets with AEG Presents topper Jay Marciano.

Hensley, UTA's Scott Clayton and MacMillan in what turned out to be HITS' 17,453rd "pointer" pic.

Bailey Zimmerman and Ghapgharan wonder whose ringtone is "Turkey in the Straw."

Hensley, AEG’s Rich Schaefer, CAA’s Darin Murphy and Light shortly before an impromptu putting seminar

Range Media Partners' Matt Graham, Stem’s Milana Lewis and UTA’s Jbeau Lewis prepare for the square-dance competition.

CAA’s Katie Anderson, Brian Manning, Jeff Kronos and Murphy use mindfulness exercises to pretend it's 60 degrees cooler.