Spotify has collaborated with MENA's (Middle East North Africa) most-streamed artist, ElGrandeToto, on the promotion of his sophomore album, 27 (BNJ City Block/Sony Music France), released 11/24.

The campaign has included the region's first Spotify pre-save feature, a teaser trailer, countdown pages with exclusive visual content and an album-launch party in ElGrandeToto's hometown, Casablanca, Morocco.

Watch clips of ElGrandeToto performing at the event below. Stream 27 on Spotify here.