Capitol has signed rising talent Toosii, in conjunction with South Coast Music Group. His mixtape Poetic Pain debuted in the Top 20 last week while Toosii has racked up over 250m global streams in 2020 alone. He dropped the video for his collab with Summer Walker, "Love Cycle." Watch it here.

Arnold Taylor, CEO, SCMG, said, "The first time I listened to Toosii I knew he was a megastar, which is why I did not hesitate signing him to South Coast. Knowing Jeff Vaughn’s history of developing artists, I knew Capitol Records would be the right partner for Toosii and South Coast Music Group!"

"I couldn’t see myself anywhere else. It’s like it was fate," explains Toosii. "To meet Jeff three years ago as an A&R and then, three years later, he’s the president of Capitol Records and I’m the next big thing, I couldn’t see it no other way. I’m happy to be a part of the family."

Pictured above celebrating the deal at an in-person Zoom session are (L-R): Marcel "Flip" Holmes (CEO, Lyric Management Group), Jeff Vaughn (President, Capitol Records), Toosii, Arnold Taylor (CEO, South Coast Music Group), Daud Carter (EVP, South Coast Music Group) and Kate Loesch (Manager, A&R).