Former ADA chief Eliah Seton has been named President of SoundCloud, effective 5/1, 2021. He will report directly to SoundCloud CEO Michael Weissman.

Seton will manage SoundCloud’s business strategy, oversee content partnerships and business development, lead mergers and acquisitions, and be responsible for the company’s distribution and artist services businesses, Repost by SoundCloud and Repost Select.

Seton will oversee the development of strategic initiatives and opportunities to accelerate the evolution of SoundCloud into a next-generation music entertainment company.

“Eliah’s passion for music and his innovative spirit combined with his deep industry experience in delivering world class services to the global music community is exactly the expertise and mindset that will help transform SoundCloud into the leading music entertainment company,” Weissman said. “I couldn’t be more excited to work with Eliah, an extraordinarily skilled business executive and wonderful person, to forge our company’s strategic path, deepen our artist and industry relationships, and create even more opportunities for artists to grow and earn throughout their careers on SoundCloud.”

Seton joins SoundCloud from Warner Music Group where he served as President of Independent Music & Creator Services overseeing ADA Worldwide, Asylum Records, Level and Arts Music for WMG.

He began his career at WMG in 2009, and started the Office of the CEO in 2011 for WMG Chief Executive Officer, Stephen Cooper. He was also Senior Vice President, Strategy and Operations for International.