Sony Music Publishing Latin has struck a global partnership with Lex Borrero and Tainy’s NEON16 and former Sony Music chief Tommy Mottola (pictured) to support its newly launched publishing company, 22 Publishing. SMP will work alongside NEON16 to create opportunities for the company’s roster in music, film and television.

22 Publishing's team of songwriters and producers are responsible for hits such as Bad Bunny’s Un Verano Sin Ti, Selena Gomez’s Revelacion and Shakira’s “Te Felicito.” The roster includes Albert Hype, Jota Rosa, Gaby Morales and Ivanni Rodriguez.

“Our goal is to create a platform for producers and songwriters to build their brands and their businesses to go beyond the music. 22 will go beyond servicing their music and catalog, providing our writers with an opportunity to develop their limitless potential,” Borrero said.

Borrero and producer Tainy founded NEON16 last year as a talent incubator, managing Tainy, Yandel, Dylan Fuentes and others. The company partnered with Paramount and Nickelodeon to executive-produce the soundtrack to The Spongebob Movie: Sponge on the Run and executive-produced Revelacion, Gomez’s first Spanish-language album.

Currently chairman of Mottola Media Group, Mottola was chairman/CEO of Sony Music between 1988 and 2003.

“Tainy and Lex Borrero are one of the most formidable and visionary teams in music today,” said Jorge Mejia, Sony Music Publishing President & CEO, Latin America and U.S. Latin. “Our partnership with NEON16 and Tommy Mottola adds an incredible new dimension to our long-term relationship with them and will be a vehicle for nurturing the newest and most exciting talent for years to come.”