Mark Cavell and Per Hauber have been promoted to lead Sony Music’s classical, jazz, broadway and non-traditional contemporary music business. Cavell, based in New York, will become President of Sony Masterworks and Hauber will become President of Sony Classical, based in Berlin.

Replacing Bogdan Roscic, who is becoming Artistic Director of the Vienna State Opera, they will report to Chairman Rob Stringer and COO Kevin Kelleher.

“Mark and Per have a track record of success expanding our Masterworks and Classical division around the world,” Stringer said. “Their understanding of the importance and evolving nature of the market underscores their commitment to maintaining Sony Music as a home to iconic and developing artists, music experiences, live entertainment and stage soundtracks.”

Cavell, who joined Sony Music in 2009, has served as U.S. label head and Senior Vice President of Finance at Sony Music Masterworks since 2017. He has played a key role in the development of The Piano Guys and 2CELLOS and has brought to the label new talent such as Chloe Flower, Hiatus Kaiyote and Naia Izumi.

Cavell also has overseen the label’s expansion into new partnerships and ventures including the acquisition of U.K.-based concert promoters Raymond Gubbay Ltd. and Senbla, as well as the soundtrack label Milan Records.

Hauber was most recently SVP for Sony Classical International where he oversaw the repertoire center’s A&R, International Marketing, Catalog and Product Development departments. He joined Sony Music Entertainment in 2011 from Universal Music Germany, where he was Director, running the marketing team for the company’s classical releases from 2002 to 2011.

Cavell said, “We have come a long way in a few years to build a successful live event and entertainment business to complement our rich heritage as a recorded music label, but this is just the beginning of what we can and will achieve for Sony Music.”

Hauber noted, “I believe there is a bright future ahead of us as our genre is truly global and so is our unique setup.”

Meanwhile, we’re still trying to get a sound out of the office bassoon.