Sony Music Publishing is returning to its original name and introducing a new brand identity with a redesigned logo and revitalized mission.

After 25 years as Sony/ATV, the company is rebranding itself. Representatives say it will now align more closely than ever with Sony Corp's brand identity as "A Creative Entertainment Company with a Solid Foundation of Technology."

“Since its inception, Sony Music Publishing has supported the careers of songwriters and continues to defend their rights,” Sony Music Publishing Chairman and CEO Jon Platt said. “Sony Music Publishing has always embraced the power of songwriting to connect cultures and bring people together. Returning to the Sony Music Publishing name reconnects us to our legacy and further unifies our mission and culture with the Sony Corp. Our new brand embodies a modern vision to be an authentic reflection of the music and songwriters we represent.”

The central visual of the new brand identity is an abstraction of sound waves; the logo's resonance and vibrations express expanding opportunities for songwriters. SMP's guiding ethos is “every voice matters,” which elevates the vision and goals of songwriters.

Brian Monaco, Sony Music Publishing’s Global Chief Marketing Officer, told HITS, “Our new brand identity conveys our alignment with Sony's suite of entertainment brands—Sony Music, Sony Pictures and Sony Interactive. We already work closely with each of the Sony divisions—especially our sync business—and our new positioning will help strengthen recognition across our One Sony initiatives.”

Sony Music Group Chairman Rob Stringer added, “By re-energizing the Sony Music Publishing brand, Jon and the company are charting a new course for the business and an exciting path forward for its songwriters and its personnel. The publishing division’s bold new image also conveys Sony Music Group’s evolution as a future-forward creative entertainment company, adding distinction to our positioning.”

Sony/ATV was established in 1995 through a joint venture with Michael Jackson that brought together the original Sony Music Publishing with Jackson’s ATV Music. In 2016, Sony acquired the Michael Jackson estate’s 50% share of Sony/ATV, making it a wholly owned Sony company.

Other major acquisitions included Famous Music in 2007 and, in 2012, a portion of EMI Music Publishing; in 2018, Sony wholly acquired EMP.