Taking on new titles at Shore Fire are, top (l-r), Marilyn Laverty, Allison Elbl
and Matt Hanks and, bottom (l-r), Mark Satlof, Rebecca Shapiro and Jaclyn D. Carter.

Four Shore Fire Media executives have been promoted to the title of co-president while founder and CEO Marilyn Laverty takes on an expanded role at parent company Dolphin Entertainment.

Allison Elbl, Matt Hanks, Mark Satlof and Rebecca Shapiro have been promoted to co-presidents at the full-service strategy and communications company specializing in music, arts, culture and entertainment. Jaclyn D. Carter has been promoted to senior vice president. They have all vowed to use shorter words in their press releases, so as not to confuse HITS editors.

Laverty, who founded Shore Fire in 1990, will focus on collaborations and new initiatives between Dolphin's component companies while remaining CEO of Shore Fire.

"What has always impressed me the most about Shore Fire is how Marilyn has developed a team of true all-stars among its senior leadership,” Dolphin Entertainment founder and CEO Bill O’Dowd said. “Each of these individuals is a force in their own right, and collectively, they harness the tremendous power of shared experience and collaboration. They have been responsible for great growth and diversification within the company and have redefined Shore Fire’s role as publicists in an era of rapid change."

Los Angeles-based Elbl leads Shore Fire’s West Coast office representing talent, artists and brands while collaborating on initiatives across Dolphin Entertainment. Hanks, Satlof and Shapiro—all based out of Shore Fire’s flagship Brooklyn office—will oversee the company’s core music roster and rapidly growing verticals with brands, events, venues, cultural institutions, industry leaders, authors, films, podcasts and more.

“These executives each put their imprint on Shore Fire in a unique and powerful way,” said Laverty. “They have shaped Shore Fire with their passions, creativity, broad interests and expertise.”