Warner Records brand guru Robert Santini has been promoted from VP to SVP, Brand Partnerships/Ad Sync, a role in which he will continue to report to EVP, Brand Partnerships/Sync Claudia Butzky.

Santini, who joined Warner in 2020, has overseen such campaigns as the CLIO- and Webby-winning Roblox virtual Super Bowl halftime performance by Saweetie, a partnership between Linkin Park's Mike Shinoda and Meta for the launch of the Oculus 3 VR headset and Saweetie and P-Lo's song for the San Francisco 49ers, "Do It for the Bay."

"Everybody here makes you feel like anything is possible," said Santini. "It’s an environment where innovation is fostered and encouraged. We’re able to not just think outside of the box but to really operate outside of it."

Added Butzky, “Nobody understands the intersection of music, sports and videogames quite like Robert does. He recognizes the value of cross-collaboration and always identifies the potential to break ground early on. He constantly seeks out meaningful partnerships that reflect the artistry of our roster. It’s a credit to his experience, vision, work ethic and ingenuity."

Meanwhile, our work ethic is so diminished that we could barely press the "start" button on the toaster this morning.