PULSE Music Group, which has for 15 years been a creative hub for artists, songwriters and producers as both publisher and management shop, has finally announced its long-awaited label. PULSE Records will naturally leverage the Silver Lake company’s centrality in the creator community and its leadership team’s acumen in A&R, marketing and other key services.

PULSE principals Scott Cutler and Josh Abraham and President/Head of Creative Ashley Calhoun (pictured in the ebullient tableau above) will lead the venture. Lauryn Caldwell, who formerly served at mtheory, TikTok and Warner, has come aboard as SVP/head of marketing for the new label. Sara Ahmed (who held posts at Atlantic, EMPIRE and Live Nation) joins as VP marketing. Recent PULSE hire Tizita Makuria will serve as VP of creative for both PMG and the label. Bel Mesbahi (formerly of Alamo) comes on as creative director, A&R for both divisions.

Expect signing announcements and more hiring in the near future.

Developed in tandem with partner Concord, which will furnish financial, admin and label services (with distro through UMG), PULSE Records arrives at a propitious moment for the indie sector, which has demonstrated considerable muscle in the new ecosystem.

“We have been looking to grow our PULSE Music Group brand into the records space for a while now,” reads a quote jointly issued by Cutler and Abraham, which we choose to imagine in close harmony. “Given our background as producers and songwriters in our own right, we bring a unique perspective to working in the label space—but we knew we had to get our footing right. Now, with the 15-year success of our publishing division, a company we have built from scratch, we are surrounded by the very best in emerging talent and a highly curated roster.”

You thought that was the end of the quote, didn’t you? Well, think again.

“In addition to launching emerging talent, we have plans to work with artists who helped to redefine genres with whom we have created very strong relationships over the years who will soon be coming out of their existing deals,” the Cutler/Abraham manifesto continues. “There is a lot of goodwill in the community for PULSE. Our team is known to provide a creative sanctuary and a community where songwriters and recording artists can grow their careers, and with the launch of PULSE Records, we are now even better positioned to achieve this for our clients.”

Rumors that an early release will feature a fire remix of our avocado-toast jokes from prior PULSE announcements couldn't be confirmed at press time.