PRIMARY WAVE CHECKS INTO THE FOUR SEASONS

Primary Wave has inked a major new deal with pop legends The Four Seasons, the multi-decade hitmakers who inspired the Broadway monster Jersey Boys. The 10-year, multimillion-dollar strategic partnership brings the catalog of Frankie Valli and his group (who have been inducted into the Rock and Roll Hall of Fame, the Grammy Hall of Fame and most other halls of fame you could name) into the hallowed halls of Larry Mestel.

The band’s hits include “Big Girls Don’t Cry,” “Sherry,” “Working My Way Back to You,” “Can’t Take My Eyes Off You,” “Walk Like a Man,” “Let’s Hang On,” “Rag Doll,” “December 1963 (Oh, What a Night)” and countless other songs that are now stuck in your head just because we mentioned them.

In addition to the sync, digital, licensing, name-and-likeness and other exploitation opportunities opened up by the deal, Primary Wave retains the option to acquire a partnership interest in the band’s works.

Valli enthused that Primary Wave “will help ensure our music lives on,” while bandmate Bob Gaudio described the company as “people who will always put our music first.” For his part, Mestel gushed, “I have been a huge fan of both Frankie and Bob since I was a kid. Their music has had a huge impact on people’s lives, and we welcome them to the Primary Wave family of icons.”

The Four Seasons' material joins PW's impressive trove of classics, including works by Bob Marley, Smokey Robinson, Whitney Houston, Burt Bacharach, Prince, Ray Charles, Aerosmith, Def Leppard, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Leon Russell, Steve Cropper, Glenn Gould, Devo, Donny Hathaway, Nicky Chinn and many more.

In a related story, Mestel is planning to invest in a powder-blue tux.