Rodrigo Prichard, Kristen Quintero-Garriga

Noah Assad's Rimas Entertainment is expanding with, among other executives, Rodrigo Prichard as GM. An attorney and seasoned label hand, Prichard spent over a decade in the UMG system, climbing to EVP, Legal & Business affairs at UMLE, where he was instrumental to some of the biggest deals in Latin music.

Prichard will oversee the labels under the Rimas umbrella (Rimas Music, Sonar, Nain Music) in Puerto Rico, the U.S. and the other markets where the company is represented. He will continue to be based in Miami and report to Rimas Entertainment COO Jorge Bracero.

Also joining House Assad is Kristen Quintero-Garriga as VP of brand partnerships under RIT.MO, a newly established division that acts as a creative consultancy and sales force for the entire Rimas operation, including external clients. Quintero-Garriga will lead the department that provides resources to Rimas, Habibi, Rimas Sports, Fundación Rimas and Rimas Nation.

Quintero-Garriga previously held marketing roles at Puma Energy LATAM and Burger King. Her most recent position was managing director at Advice Global, where she handled corporate sponsorships for concerts, events and activations.

"I am thrilled to welcome Rodrigo and Kristen to our corporate leadership team," said Bracero. "Their deep knowledge and experience in the music industry and in creating strategic alliances are invaluable to us at this time of growth and evolution."

Rimas companies are home to Bad Bunny, KAROL G, Eladio Carrión, Arcángel and other artists via its management, label and distribution arms.