Troy Carter and J. Erving’s new music and technology company, Q&A, has signed a worldwide deal with Sony/ATV Music Publishing.

Under the partnership, Sony/ATV will administer the music publishing catalog of Q&A, which was launched in April by Carter, Erving and Suzy Ryoo with Tim Luckow.

“I’ve known Troy Carter and J. Erving for many years and they have always stood out to me as two of the most artist-friendly and progressive executives in the industry,” says Sony/ATV Chairman and CEO Jon Platt. “It’s why I am excited to team up with them and their partners for this new venture as it explores fresh and innovative ways of connecting music and technology.”

Q&A includes Human Re Sources, a digital distribution and label services company, which was started in 2018 by Erving who serves as its CEO. The two companies merged in advance of the launch of Q&A, allowing the new company to build an integrated solution for artists via distribution, management, label services and data analytics. Human Re Sources’ roster includes Pink Sweat$, Peter Manos, Charlotte Lawrence and Brent Faiyaz.

Carter, Erving and Ryoo previously worked together at artist management company Atom Factory; Luckow co-founded artist payments platform Stem and record label/management company, GHouse.

“My partners and I unanimously agreed that Sony/ATV was the right partner to administer our new publishing venture. Jon Platt has always put creators first and that’s core to our mission as a company,” Carter said. “We’re looking forward to building something special with this incredible global team.”