Matt Pincus has opened a holding company, capitalized with $200m, to take long-term positions in record labels, music publishers, tech firms and enterprises dedicated to Web3 innovation. He's calling it MUSIC.

As the company’s co-founder and CEO, Pincus will handle capital allocation, investments and operations on behalf of MUSIC, a partnership among Pincus, LionTree, JS Capital Management and Schusterman Family Investments.

“Institutional investors have been flocking to music because of the uncorrelated returns and strong growth the industry provides. But for most investors, music is just another asset that fits in their portfolio,” said Pincus, who founded SONGS music publishing in 2004. “At MUSIC, we invest in talent, creativity, repertoire and innovation. Good people reside all across the capital stack—from venture to growth to private equity to yield. To make the right investments in music, you need to bet on talent with flexible capital, ready for the long term.”

Said Aryeh B. Bourkoff, founder and CEO of LionTree and co-founder of MUSIC, “We launched MUSIC to invest in the evolution of the music industry and be a strategic partner for artists and entrepreneurs in the space. Matt’s independence, track record and the relationships he’s built across the ecosystem give him a unique perspective on where music is headed… We believe music is a particularly dynamic industry with multiple avenues for growth and transformation over time and through market cycles.”