Capitol and THEBLACKLABEL are getting frisky with the launch of the mysterious new K-pop girl group MEOVV, whose members have been announced one by one in recent days.

It's THEBLACKLABEL's first girl group, and founder-producer Teddy Park's first since launching global stars BLACKPINK. So far, MEOVV is known to include members Ella, Gawon, Anna and Sooin, with the fifth and final participant to be revealed tomorrow (8/29).

Capitol and THEBLACKLABEL have had a lot of fun with the feline-themed teaser campaign, which has seen giant cats overtake THEBLACKLABEL's Seoul headquarters and the fabled Capitol Tower in Los Angeles.

MEOVV joins a Tom March-overseen Capitol roster that also includes Ice Spice, J Balvin, Yeat, Katy Perry and Niall Horan. Fans can save the as-yet quintet's as-yet-untitled debut single by clicking here.

Might as well open a fresh tin of Fancy Feast while you're at it, because HITS hasn't had breakfast yet!