Based on very early reads, our first-week projection for the new set by Quality Control/Motown/Capitol's Migos is in the neighborhood of 180-200k, with 30-40k of that from album sales.

These numbers are likely to adjust in the coming days, so don't touch that dial.

Currently, tracks from the band's Culture II set dominate the Apple Music tracks chart, taking up all the spots #2-11 (only Drake's new monster ranks above them), with cuts featuring Drake and 21 Savage leading; their ranking on the Spotify Top 50 is strikingly similar. The 24-track collection is #1 at iTunes, but only one cut, the Drake-featured "Walk It Talk It," is currently selling in the Top 10 on the singles side.

Culture also boasts appearances by Post Malone, Travis Scott, Big Sean, Gucci Mane, Huncho on the Beat and Ty Dolla $ign.

Motown boss Ethiopia Habtemariam is celebrating by challenging Steve Barnett to a rhyme battle.

Migos have been primary beneficiaries of the streaming platform as both as primary act and guest (member Quavo in particular is a feature VIP, having added bars to countless tracks that flew up the streaming charts).