Today marks the 57th anniversary of Martin Luther King Jr.’s March on Washington for Jobs and Freedom, one of the most momentous civil rights gatherings in American history. Motown and UMe have developed new digital initiatives to make accessible the uplifting speeches and music of that day.

One of the core components of this year’s campaign will be re-creating the energy of that day through carefully sequenced playlists and digital activations, including interactive timelines, shareable social cards and ongoing support for the work that the late Congressman John Lewis, then a student activist and the youngest speaker at the march, spent a lifetime pursuing.

Among the offerings are long-unseen footage of Coretta Scott King during an appearance on The Ed Sullivan Show, a video from the Great March of John Lewis speaking, the digital debut of of the album Motown released in 1963 of The Great March On Washington speeches, and a March On Washington playlist.

UMG launched Use Your Voice, a digital campaign to increase voter participation and civic engagement, on 8/20.