Lucas Keller's Milk & Honey has officially rebranded as Milk & Honey Music + Sports + Ventures. The company opens the launch of its sports arm with 15 NFL clients.

Veteran agent Jacob Presser will lead the sports division on the partner level, bringing with him clients Courtland Sutton (Denver Broncos), Damien Wilson (KC Chiefs), Xavier Jones (L.A. Rams) and Damiere Byrd (New England Patriots), among others.

Alongside Presser on the partner tier will be former SEC standout Rawleigh Williams, who brings with him strong player knowledge and an impressive football background. The new company has plans for expansion into basketball, baseball, hockey, golf, soccer and beyond, but the immediate focus will be on the NFL.

Dave Frank and Alex Harrow, co-heads of artist management at Milk & Honey, will also oversee the sports department. The division will be run out of the company’s N.Y. and L.A. offices, with the addition of a Dallas presence to support the company’s relationships with universities and NCAA Division I programs in the South.

Founder/CEO Keller commented, "It was always a vision to launch other verticals within Milk & Honey once we became a mainstay music company. That day is today. We’re incredibly excited to have Jacob and Rawleigh and their roster of great athletes to lead us into sports. Also, being from Packer country, where football is the most important thing, makes today an extra-special one."

Presser added, "After cutting my teeth as an NFL agent over the past 10 years, I couldn't be more excited to take the next step in my professional journey with Milk & Honey. From the company's deep relationships and expertise in the larger entertainment world to the culture they’ve built and to our shared ethos and vision to scale the company and service our clients, I can't think of a better group to partner with."

Pictured above just before they pushed a five-man sled: (L-R) Rawleigh Williams, Lucas Keller, Jacob Presser, Dave Frank and Alex Harrow.