Mike WiLL Made-It has released “Now or Neva” f/Moneybagg Yo and newcomer YTB FATT as lead producer—a post to which he was recently appointed—for ESPN's Custom NBA Music Strategy.

The second single to arise from WiLL’s partnership with the sports network following “Different Breed” f/Swae Lee and Latto, “Now or Neva” will be featured on various promotional platforms, both online and on air as a commercial spot, as strategic musical accompaniment to the NBA’s In Season Tournament.

For the uninitiated, Mike WiLL Made-It began working with Gucci Mane as a teenager and quickly established a mainstream presence, collaborating with a variety of artists, including Beyoncé, Rae Sremmurd and Kendrick Lamar. Highlights include Lil Wayne’s “Love Me,” Miley Cyrus’ “We Can’t Stop,” Beyoncé’s “Formation,” Rae Sremmurd’s “Black Beatles” and Lamar’s “HUMBLE.” The Grammy-winning producer has also released an assortment of collaborative headlining projects such as Ransom 2 and Creed II: The Album. Listen to "Now or Neva" below while we grab some Icy Hot after attempting a game of H.O.R.S.E.