YellowHeart is launching the first-ever fan-community DAO (decentralized autonomous organization) as part of an NFT series released in tandem with Maroon 5’s latest album, JORDI (222/Interscope).

In addition to the DAO, YellowHeart will be minting open-edition animated album artwork and portrait illustrations of the members of Maroon 5 created by artist Sage Vaughn. The drop will kick off on Friday, 6/11, at 12pm PT and wrap Friday, 6/18, at 12pm PT.

Said Josh Katz, CEO/Founder of YellowHeart, “We’re thrilled to empower fans and artists to have more ownership of their communities and raise awareness of harmful carbon-index levels; we’ve made it a priority to create a sustainable NFT-minting system that operates on Ethereum Layer 2, which uses proof of stake, enabling us to emit almost 8,500 times less carbon per transaction than other minting platforms.”

Maroon 5 issued a statement that reads: “Sage is a longtime friend we go back with before we were Maroon 5. We all love his creative style, as did our manager Jordan [Feldstein]. As a result, it made perfect sense to do this NFT with Sage in connection with the album JORDI. We’re so excited to invite our fans to take part in a new form of interactive climate-change activism with this living digital-art DAO.”

Learn more about Maroon 5's DAO and NFT here.

Excited to announce the launch of the first ever Fan Community Decentralized Autonomous Organization (DAO) as part of our NFT series released alongside our latest album 'JORDI.' In addition to the DAO, @YellowHeartNFT, (which accepts both crypto and credit card payments),... pic.twitter.com/OKawPpGv1E
— Maroon 5 (@maroon5) June 11, 2021

ðŸ”¥ðŸ”¥ @maroon5’s @JRCarmichael and our CEO & founder @JoshkatzYh joined @CNBCFastMoney to discuss #JORDI, DAOs, and this one of a kind NFT offering. ðŸ’› https://t.co/mfTX7XRsBI pic.twitter.com/4vzpbSlhja
— YellowHeart (@YellowHeartNFT) June 14, 2021