David Marcus is returning to Ticketmaster as veteran as Executive Vice President/Head of Music, as the ticketing company folds all music duties into a single music division.

Marcus will oversee OnTour, the artist services operation; the Venues & Promoters ticketing segment; and TicketWeb, the ticketing platform designed for clubs. He will report to Jared Smith, President, Ticketmaster North America.

The new music division is built to support the range of needs within the music vertical from clubs to stadium. In addition to ticketing services, the group will also provide pricing, analytics, marketing and identity products and services.

“This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem,” Smith said. “We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”

Marcus’ first run At Ticketmaster started in 2005 when he built the company's artist services division. Most recently, he was Chief Commercial Officer at ScoreBig, overseeing product, marketing, sales and strategic partnerships. He has also worked for Warner Music Group.

“We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan, helps artists build bigger and more dynamic touring careers, and ensures that our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events," Marcus said. “Now, who needs two on the aisle?”