UTA has hired Anna Gregorek as senior director of music brand partnerships. Based in London, she joins from YMU Group.

In the newly created role, Gregorek will lead the U.K. brand business for UTA’s MBP division. She will report to Alisann Blood and Toni Wallace, co-heads of global music brand partnerships.

Gregorek brings more than two decades of experience in the music-branding space. Prior to joining UTA, she served as commercial director, music, for YMU Group, leading brand partnerships and strategy for artists like Years & Years, Take That, Clean Bandit and MNEK. Earlier in her career, she held roles at Warner Music Group, EMI Music, Dr. Martens, Red Bull and North One Television.

“As we continue to expand our international footprint, Anna will be an incredible asset to our team, and we’re thrilled to welcome her to UTA,” Blood and Wallace said in unison. “She’s well respected within the industry and has extensive experience pairing artists with European and global brands."

The hire builds on UTA's momentum in expanding its U.K. marketing presence, which has included the acquisition of strategic-advisory firm MediaLink and other hires in the Music Brand Partnership division, including Irene Agbontaen and Sean Hendrie.