British artist manager Trenton Harrison-Lewis has joined Warner Music U.K. in the newly created dual role of SVP Artist and Label Development, ADA and WMUK. He will continue to independently manage artists including Giggs, Ghetts and Sneakbo.

In his new role, Harrison-Lewis will focus on nurturing new and emerging artists affiliated with ADA U.K. At the same time, he will work closely with the A&R and marketing teams at WMUK.

He reports to Howard Corner, MD of ADA U.K., and WMUK CEO Tony Harlow. Corner said, “One of the most accomplished and respected managers in the business and in culture, Trenton comes to us with unparalleled experience working with artists and genres literally from the ground up—whether it’s promoting the explosion of hip-hop in the U.K., helping bring drum and bass into the mainstream, or taking grime from the streets to the charts.”

Harrison-Lewis began his career in 1987 working with We Papa Girl Rappers before becoming MD of Rush Management Europe—the artist management wing of Def Jam Recordings—where he worked with the likes of Run DMC, LL Cool J, De La Soul, Beastie Boys, Public Enemy and A Tribe Called Quest.

After leaving Rush in 1997, he went on to work with drum and bass artist-producers, before joining Metropolis Music Management. There, he worked with Raye Cosbert as part of the team behind Amy Winehouse, among others.

His current management roster includes Jesse James Solomon and DJ Target.

Eliah Seton, President of Independent Music & Creator Services at Warner Music Group, added: “As ADA continues its transformation across the globe, it is mission-critical that we bring the most talented and connected team together for our independent artist and label partners. Trenton is a unique executive whose ability to identify, market and support the world’s most influential artists is unparalleled.”