Warner Music has appointed Darina Connolly general manager of Rhino U.K.

Connolly was most recently head of music partnerships at TikTok, having joined the company in 2020 as head of Label Partnerships.

In her new role, she'll oversee marketing activity for the work of artists including David Bowie, Enya, Fleetwood Mac, Joy Division, Madonna, Prince and Tina Turner.

Warner Music SVP of Global Catalog Dirk Ewald, to whom Connolly reports, said, “Catalog continues to play an incredibly important role in our business, so it's imperative we are fully aligned and collaborating across our company. I’m very much looking forward to working alongside Darina as Rhino U.K. continues to super-serve the amazing artists whose music we've been entrusted with at Warner Music.”

Before joining TikTok, Connolly was Music Partnerships manager for the U.K. & Ireland at Apple Music. She helped launch the Apple Music platform in 2015 and booked acts for the Apple Music Festival. She has also held roles at Sony Music and MTV.

Reflected Connolly, "I’ve been lucky enough to have been involved in viral moments and innovative marketing activations that have propelled classic tracks back into the public consciousness and to a new audience. I hope to help create more opportunities that will breathe new life into our iconic songs.”