Atlantic Records U.K. has hired Liz Goodwin as General Manager. She joins after four years as U.K. Managing Director for Glassnote, and starts at the end of April.

Goodwin will be responsible for overseeing the long-term career strategy for Atlantic U.K.’s roster of artists. At the same time, she'll work with the marketing, digital, creative and PR teams to devise and deliver campaigns. She reports into label co-Presidents Briony Turner and Ed Howard.

“Over the past two decades, Liz has played a central role in developing the careers of some of the most important and influential artists of our era,” the co-presidents said in a joint statement. “Her strategic expertise, combined with her wealth of experience across a broad range of genres, make her a fantastic addition to our senior leadership team.”

Goodwin started her music career at ZTT Records in 2000, moving to Polydor in 2001. While there, she rose to Head of Marketing and then Head of Campaign Strategy, working with acts including Lana Del Rey, Elbow, Eminem, Imagine Dragons and Lady Gaga. At Glassnote, Goodwin led the company through campaigns for established and breaking artists, including Childish Gambino, Dylan Cartlidge, and Jade Bird.

Goodwin replaces Katie White, who joined Atlantic from Vice Media in 2018. White will continue to act as a strategic adviser to the label after leaving in the summer.

In other personnel news, Max Lutkin has been upped to Head of Marketing from Senior Marketing Manager, and Marketing Director Callum Caulfield has left the company.