Travis Scott is off to a record-setting start with the European/U.K. leg of his Live Nation-promoted UTOPIA: Circus Maximus Tour, which began 6/28 at GeireDome in Arnhem, Netherlands.

On 7/11, the rapper grossed $6M and broke the merchandise sales record at London's 48,256-capacity Tottenham Hotspur Stadium, doubling the previous high mark achieved by the National Football League. Scott had attained a milestone for merch sales at Nice's Allianz Riviera (36,178) on 7/6.

Per team Travis, the first seven stadium shows have grossed more than $23.6m and drawn nearly 200,000 people. Booked by WME's James Rubin, the trek wraps 8/2 in Lisbon, after which we hope manager David Stromberg will enjoy the finest of tapas.

One euro/pound from every ticket sold will benefit Scott's Cactus Jack Foundation, which funds educational and creative initiatives for disadvantaged youth in the artist's hometown of Houston.