The Orchard and Brazilian YouTube multimedia creator/music executive Konrad Dantas have announced a new global services partnership for his entertainment company KondZilla. Under the agreement, The Orchard will handle worldwide digital distribution for KondZilla Records, and provide video strategy, drive engagement and manage content for Canal KondZilla, its YouTube channel with over 50m subscribers.

In addition to music distribution services, The Orchard will support KondZilla YouTube channels through audience development, advertising, rights management, reporting, marketing, optimization and monetization. The partnership broadens The Orchard’s Multi-Channel Network and expands Kondzilla’s global vision and impact across platforms.

The Orchard VP International Erol Cichowski said, “Konrad is a visionary creative executive and successful entrepreneur who is at the forefront of connecting fans with dynamic entertainment. We look forward to working with him and amplifying KondZilla’s positive message and passion for Brazilian culture.”

KondZilla Managing Partner and CEO Dantas added, “With deep roots in the authentic Brazilian culture that has been increasingly growing, I am excited to see the impact our vibrant content has around the world. The Orchard is a comprehensive company with a global reach that coincides exactly with our moment of expansion.”

Dantas founded the KondZilla YouTube channel in 2012 as a platform for the lesser-represented music scene of São Paulo. As the company continues to grow, their focus remains on giving a voice to the voiceless and expanding representation.