Country star Kane Brown has launched imprint 1021 Entertainment as a joint venture with his own label, Sony Music Nashville.

First signing Restless Road—Zach Beeken, Colton Pack and Garrett Nichols—released their debut single, “Took One Look at Her Momma,” via 1021 Entertainment/Sony Music Nashville today (2/10). The track was co-written by Restless Road with Lindsay Rimes and Andy Albert.

Said the multiplatinum Brown, who worked as an official mentor on NBC’s The Voice last season: "I want to give people chances to succeed. With 1021 Entertainment, I feel like we have a platform and team that can mentor and build up talent in country music. With my own label, I want to shape and promote artists that may not have gotten a chance otherwise."

“We're excited to welcome Restless Road to the Sony Music Nashville roster. Colton, Zach, and Garrett each bring undeniable talent, dedication and innovation to the table,” said Margaret Tomlin, Sony Music Nashville Director, A&R.

Late last year, Restless Road inked a global pub deal with Sony/ATV (now Sony Music Publishing) following the release of their self-titled debut EP. In addition to their own music, the band has written cuts with the likes of Rascal Flatts and Granger Smith and toured sold-out arenas on Brown’s Worldwide Beautiful Tour.

Jess Rosen, who reps Brown in legal matters, would like to remind you that every tear in every beer is billable.

Pictured below are (l-r) Beeken, Nichols, Pack and Brown.

Photo Credit: Matthew Berinato