Artist manager Bruce Kalmick has formed a label with The Orchard, Hazel Street Records, which opens its doors with two signings.

The founder of the management firm WHY&HOW, opened last year with a roster that includes Kaleo and ZZ Ward, will be CEO of Hazel Street, with former Hard 8 Management/Folsom Records General Manager Laura Bender serving as GM.

Lesley James and MJ Marty assume the roles of Directors, Radio and Streaming, and Andrew de Torres will be Director, Digital and Artist Marketing.

The first Hazel Street release, the single "Beautiful Desperation" from alt-rock act Goldpark, comes out Friday. Second signing Nox Holloway will release its debut album this summer.

“My vision for Hazel Street Records is to find undeveloped talent and do the hard work of building career artists,” Kalmick said. “The Orchard is the perfect partner to build this vision with us. We’ve been lucky enough to assemble a team of some of the most creative people in the industry, led by Laura, who is one of the most innovative and tenacious executives I’ve ever met.”