After 12 years at Big Machine Label Group, SVP Comms Jake Basden will be exiting the label. Stay tuned for updates on his next chapter.

The extremely well-liked Basden, a CMA Publicist of the Year, has been instrumental in the careers of such BMLG artists as Carly Pearce, Midland and Thomas Rhett, to name but a few. Prior to his extended tenure at Casa Borchetta, he served in the NYC offices of PR firm Edelman.

"The trouble with working with Scott Borchetta and a company as dynamic as the Big Machine Label Group is, honestly, there is no reason to leave," reads a statement from Basden. "There comes a moment when you realize you must seek new horizons. You can get very comfortable working with incredible acts, these teams and Scott’s many endeavors. Something I learned during my years in New York is: Don’t ever stop growing and reaching for new challenges. The culture at Big Machine always encouraged me to aggressively go in new directions."

"Jake came to us right when I needed him most—right as Big Machine was exploding. He has been my communications foil and strategist and we’ve had an incredible run together”, goes BMLG chief Borchetta's quote. "Jake always presented me and the label group in very creative ways that caught the attention and landed very important pieces in Fortune, Fast Company, Rolling Stone, the Wall Street Journal and so many more. I’m very proud of all that he’s accomplished here and I’m sure he will continue to reach new heights in his next adventure. He will always be part of the fabric of Big Machine."

We're big fans of Jake's and wish him nothing but the best wherever he ends up. He, meanwhile, wishes we'd stop calling.