Lauren Schneider has been promoted to Executive Vice President, Strategic Media Relations, Island Records, and will oversee all aspects of media and publicity initiatives on behalf of the company’s artists and executives.

Based in New York, she will report directly to Island COO Eric Wong.

“Lauren has truly witnessed the evolution of this company,” Island President Darcus Beese said. “She has brought our message and artist vision to the media as one of Island’s most trusted representatives, a position that has made her a leader in the industry. Lauren along with Eric Wong have made my transition into work life at Island seamless.”

Schneider joined Island Def Jam’s Media & Artists Relations Department in 1999, promoted to Vice President in 2012. In 2014, she became Island’s Head of Press/SVP, playing an integral role in the success of Shawn Mendes, Nick Jonas, Demi Lovato and others.

“It is a source of great pride that I have spent my entire music business career at Island,” she said Lauren. “I am grateful and confident that the executive leadership of Darcus and Eric stays true to the culture and tradition of Island. It is an honor to be working alongside them and the entire staff, and our amazing roster of artists.”