Mike Alexander, a global marketing executive who's spent nearly two decades at Universal Music Group, has been appointed general manager of Island Records.

Continuing to be based in New York, Alexander will report to Island co-CEOs Imran Majid and Justin Eshak.

Alexander spent the past year as EVP of Island, overseeing operations. He earlier served as EVP, International, a position that encompassed Island Records, Def Jam Recordings and Republic Records.

Said Majid, “Mike has a well-earned reputation as a successful global strategist. We look forward to working closely with him to build on the success of Island’s roster of new and established artists."

Eshak added, “Mike’s experience gives him a unique understanding of the UMG system and the advantages it provides artists in the rapidly evolving global streaming economy. That combined with his strong existing relationships with Island staff, artists, managers and global partners makes him the ideal GM for a modern record label.”

Alexander, who started at UMG in 2003 as an intern, has worked with, among many others, Shawn Mendes, Justin Bieber, Drake and Ariana Grande.