Facebook has finally rolled out their anticipated TikTok-competing app, Reels, within Instagram. With Reels, users can create 15-second videos with original audio, AR effects and music from the Instagram library. Clips can be shared directly to friends or made public for anybody to view within the Explore feed on the platform.

Here are the tools available as options for users to create with:

Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.
AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.
Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.
Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.
Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.

Reels arrives following a controversial year for rival TikTok, which has faced scrutiny from Facebook CEO Mark Zuckerberg, the U.S. government and most recently, President Trump for lack of data security and ties to China. New TikTok CEO Kevin Mayer criticized Facebook for disguising their attacks on TikTok as "patriotism," while blatantly making a copycat product (Reels).

Hellooooo, Reels ðŸ™Œ

Introducing a new way to create and discover short, entertaining videos on Instagram.

Reels is rolling out today to more than 50 countries around the world.

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— Instagram (@instagram) August 5, 2020