Ingrooves Music Group has unveiled the next-gen iteration of its Dispatch marketing platform. The new marketing suite, embedded within Ingrooves’ AI-driven platform, empowers users to manage complex marketing campaigns and digital-asset collections from a single, easy to use platform, according to the announcement. The integrated platform harnesses Ingrooves’ patented advances in AI to make prescriptive recommendations in real time based on changes in the marketplace.

“In today’s global marketplace, with audiences fragmented across an ever-growing number of platforms, running multiple marketing campaigns has become increasingly complex,” said Ingrooves Head of Product Elliot Swan. “Dispatch helps labels deal with these challenges through dynamic recommendations and time-saving efficiencies. We’re already seeing a dramatic increase in usage by early adopters of this new upgrade.”

“From day one, Dispatch has been a huge help in organizing releases, and it just keeps getting better,” Label Group CEO Denny Sanders enthused. “Having a space where multiple marketing teams can go to run and set up campaigns has been amazing.”

The upgraded platform got an early rave review from Cosmica Artists founder Gil Gastelum, who noted, “In Dispatch, Ingrooves has created a platform that merges the admin needed to manage distribution and data, alongside cloud-based asset management and access. It's a Dropbox-type platform that is integrated into your record deal. It eliminates extra steps, streamlines processes and enables us to work at the fast pace we require.”