Ingrooves Music Group has secured the third in a series of U.S. patents called the Artificial Intelligence Prediction of High-Value Social Media Audience Behavior for Marketing Campaigns, which turn detection technology into short-form video platforms spanning TikTok, YouTube Shorts and Instagram Reels. The AI enables artists and labels to analyze early trends in user-generated content (USG) that translate to digital streaming services such as Spotify and Apple Music. As it analyzes UGC trends, it looks for leading indicators of growth on subscription DSPs to "signal opportunities to invest in cross-platform promotion that builds on a UGC trend or to hold off on a larger investment while nurturing the trend organically within the UGC platform."

Explained Virgin Music Group Co-CEO J.T. Myers, "Our global music analytics teams, led by [Ingrooves Chief Analytics and AI Officer] Dr. SK Sharma (pictured) are at the forefront of creating AI & [machine-learning] innovations to power an entirely new way of marketing music."

VMG Co-CEO Nat Pastor added, "These patented breakthroughs enable marketers to navigate through the noise and a sea of data to find new opportunities to increase streaming and build long-term fans in ways never before possible."

This latest technology follows Ingrooves’ Songs on the Move, which allows marketers to see early signals of streaming growth and make informed marketing decisions, and Smart Audience advertising, used to deploy social-media advertising campaigns targeting audiences more likely to stream a piece of music based on previous streaming behavior.

"We are innovating to address two of the most important challenges artists and labels face in the music industry—getting their music heard and building loyal fan bases," said Sharma. "With this invention we are taking the guesswork out of determining which UGC-driven events have the most potential to be powerful growth moments for marketers to act on. Our rigorously quantitative and highly scalable methods drive results that are both attributable and verifiable.

"As always, we thank Sir Lucian Grainge and Boyd Muir for their longstanding dedication to innovation and supporting the entrepreneurial spirit necessary to expand beyond the current concept of music marketing.”

Now, if you'll excuse us, we're going to try to figure out what the hell we just wrote.