Influence Media Partners has partnered with Enrique Iglesias on rights management of his pre-2021 recorded music catalog, including the royalties for his Universal-era work and his independent masters. The deal also comprises Influence's first acquisition of an artist's name, image and likeness (NIL) rights, which it will promote "through strategic partnership opportunities and robust marketing campaigns."

"My songs hold immense significance for both my fans and me. I’m excited to be working with the Influence Media team. I feel confident we will build an enduring partnership for my music and future projects," Iglesias says of the deal, for which he was represented by Mitch Tenzer and John Branca from Ziffren Brittenham LLP. Influence was represented by Lisa Alter from Alter, Kendrick and Baron .

"Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us," says Influence Media founder and co-managing partner Lylette Pizarro. "For a quarter of a century, he has captivated fans globally with chart-topping and record-breaking hits. He has played a pivotal role in introducing bilingual music to the masses. We couldn't be more excited to partner with one of the most recognizable figures in modern music."

Iglesias is in the midst of the Trilogy Tour with fellow Latin hitmakers Ricky Martin and Pitbull, which will run through March. His most recent song, "Así Es La Vida," has topped Latin charts and previews his next album, Final (Vol. 2), which will be released in February. Iglesias has long claimed it will be his last full-length, although he will continue to release singles and make other music.