With more than 30 years of combined experience, industry vets Hallie Anderson, Hana Mogulescu and Jessica Page have launched the new artist-services hub Rareform.

Working with artists, managers, distribution companies and labels, Rareform offers a tailored approach to release strategies and campaigns—including access to DSPs, paid advertising and digital marketing—giving artists a new way to develop their careers and enjoy more creative control.

Unlike other label services, Rareform will not take a percentage of its clients' business. Instead, the founders will adhere to a variety of budgets, focusing on à la carte campaign components that maximize visibility.

Rareform’s client list includes Interscope, The Orchard, Anjunadeep, Good Harbor Management, Telefono Records, Thanks for the Luck, Jesse Jo Stark, Jungle Giants, BIIANCO, Faye Webster, John Mark Nelson and Walt Disco.

Anderson began her career at AEG Live NW before joining Mom+Pop in 2014, rising to Head of Marketing/Co-GM alongside Page, who spent more than five years as Head of Streaming and Digital Strategy, then stepped into her Co-GM role. Mogulescu, who started at Beggars Group in in 2010, ascended from A&R scout to Senior Product Manager. She moved to September Management in 2018 as VP of Marketing and Label Manager.

Pictured below hoping any association with us will be temporary are (l-r) Anderson, Page and Mogulescu.