Interscope Geffen A&M and the National Football League partnered for a players and Legends day on 3/21. Geared toward current and former players interested in the music business, it featured panel discussions with executives, interactive listening sessions at IGA’s state-of-the-art recording studios and more.

The event was part of the league's recently launched NFL Career Tours program, which provides players and Legends exclusive access to major organizations to learn about career opportunities and network with industry leaders.

IGA Chairman/CEO John Janick, Vice Chairman Steve Berman and SVP of Sports and Gaming David Nieman spoke to nearly 20 NFL players, Legends and execs, including SVP of Marketing and Communications Tracy Perlman. Rappers Lil Mosey, Zack Bia, midwxst, Westside Boogie, EST Gee and Bas represented on the artist side.

“Interscope has had a close relationship with the NFL for many years now,” Berman said. “So when Tracy called us to gauge our interest in hosting players for a first-ever, daylong interactive experience in the business of music, we said yes immediately. It was a hugely impactful day for everyone at Interscope and we made important friendships with some incredible players we hope will last long into the future.”

Nieman added, “Hosting a group of elite athletes from the NFL who are interested in the business of music was thrilling for all the IGA executives involved. There were a number of great exchanges between players and our artists, who learned from each other throughout the day. We’re so grateful to the NFL for choosing IGA as their first music partner for NFL Career Tours.”

Commented Perlman: “We started NFL Career Tours to use our platform to create opportunities for our players and Legends to interact with some of the most successful business leaders in the world. Our players had a great time hearing from IGA leadership and artists and were even able to interact in the company’s new state-of-the-art studios. It was a really inspiring day.” Meanwhile, we have yet to inspire anyone.

Seen in the group photo concerned that someone from HITS might pop up at any moment are the NFL players and Legends and Berman and Janick. The second photo is of Berman, the New York Giants' Darren Waller and Janick. The third presents Janick, Perlman and Berman.