The beat will go on for Cher via a deal with Irving Azoff’s Iconic Artists Group that will develop and expand her storied musical legacy. It encompasses a range of assets from the superstar’s long-standing career.

“I’ve known Irving for 50 years,” Cher said. “I'm thrilled to still be friends and pleased to have Iconic on board to represent my past work in entertainment from music, TV and film. While I’m still working away, it's good to have a longtime friend to honor and market what I've already accomplished these last decades.”

The deal follows Iconic’s recent acquisition of the catalogs of Dean Martin, David Crosby and Stephen Stills.

Cher has sold more than 100m records, won a Grammy, an Emmy and an Oscar and mounted a 325-show world “farewell tour” from 2002 to 2005 that played to more than 3 million fans.

“I’ve been fortunate to count Cher and her sister Georganne as friends from my absolute earliest days arriving in L.A., where we all chased our dreams,” Azoff said. “Over the past six decades, Cher has transcended boundaries, reached the pinnacle of music, TV and film and became a global superstar. We are proud to work with the one and only Cher to extend her legacy and promote her talent to future generations.”

Expect Nate 'n Al’s to whip up a Gypsies, Tramps & Thieves deli-platter special by year’s end.