Seasoned A&R hitter Franny Graham has joined Primary Wave as VP, Creative. Graham will oversee pub clients including Jeremih, Dante Jones, Anthony "Tone" Jones, Carlie Hanson, The Donuts and DJ White Shadow while fulfilling traditional A&R duties like signing new talent, landing placements and working the PW catalog of legacy copyrights for interpolations.

An alum of the Berklee College of Music, Graham started his career as a recording engineer at the Record Plant recording studio in Hollywood. After 10 years of working with such artists as Michael Jackson, Kanye West, Madonna and Bruno Mars, he pivoted to A&R and management, first with Electric Feel Management and more recently as Senior Director of A&R at APG.

Graham has been involved in platinum releases by DJ Snake and Justin Bieber, Martin Garrix and Troye Sivan, Kyle & Kehlani and Fifth Harmony.