Universal Music Group has promoted Todd Goodwin to SVP, Culture Marketing & Creative Strategy, at °1824, the homegrown creative and marketing division he launched with UMG in 2019.

Goodwin will retain his role as head of °1824, using his expanded position “to tackle the ever-evolving creative needs of UMG’s industry-leading portfolio of artists, labels, brands and business units while developing the next generation of music industry talent.”

He will continue to work out of UMG’s Santa Monica office and report to UMG EVP Michele Anthony, who said, “Todd has created a best-in-class creative resource as well as a path for the next generation of industry leaders. I’m thrilled to announce his promotion and congratulate the °1824 team on all of their accomplishments."

“The °1824 division of UMG was built to provide our artists and labels with access to high-quality creative resources,” Goodwin said. “Simultaneously, it aims to develop the careers of the best emerging talent. I am privileged to serve the best artists and labels in the world and am excited to shape the future of the music industry with them."

Goodwin joined UMG in 2015 as VP of College and Lifestyle Marketing. In 2019, he developed an internal creative and marketing team, culminating in the launch of °1824.

His recent projects include orchestrating press conferences with fan blogs for Jacob Collier and Reneé Rapp and producing the lyric video for Ringo Starr’s “Rewind Forward." The °1824 team also masterminded "superfan" listening parties with Maggie Rogers.

Our recent projects include pouring milk into a bowl of cereal.