Who better than Snoop Dogg to discuss branding, marketing and entrepreneurship? The West Coast gangsta-rap icon has been on an ad bender for years, starring in commercials for Tostitos, Corona, T-Mobile and General Insurance, among many, many others. He was a 2024 Paris Olympics correspondent and has morphed into a brand all his own.

On Tuesday (11/19), the D-O-Double-G was awarded the Lloyd Greif Center for Entrepreneurial Studies Entrepreneur of the Year Award by Get Engaged Media in front of dozens of USC Marshall students, who were also treated to a panel featuring Get Engaged co-founders Cam Fordham and Ben Hiott and Chief Strategy Officer Jason Zerden as well as the man, the myth, the legend, Snoop.

Rocking a custom USC-inspired tracksuit, Snoop Dogg—who's gearing up to drop the Dr. Dre-produced Missionary (Death Row/Aftermath/Interscope) on 12/13—imparted a wealth of advice to aspiring entrepreneurs, including this gem: "I am probably the dumbest person on my team. I love having people that can bring the best out of me. If I’m around people who are good at what they do, it makes me great. I surround myself with the teammates that play to win. I like to put people in the position to shine—it makes me shine.”

Pictured above moments away from sparking a blunt are (l-r) Greif and Snoop.