A1/Freebandz/Epic rapper Future has partnered with Reebok, joining the company’s collective of creative innovators and artists. In tandem with the announcement, Future unveiled the InstaPump Fury “Overbranded” sneaker.

"Future exudes the type of fearlessness and authenticity that Reebok Classic stands for," shared Reebok Classic and Entertainment Global VP Todd Krinsky. "This partnership not only continues our brand's longstanding legacy of working with the world's best hip hop artists, but also solidifies Reebok Classic's commitment to never back down from pushing boundaries. I've had a preview of what’s to come from Future and Reebok and I can't wait for everyone to see!"

“I’m excited to kick off the summer with Reebok by my side,” added Future. “It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”

This news closely follows the announcement of Kanye West’s plans with adidas and just proves to be another cool development in the music community’s growing relationship with the active wear industry.

Expect to see tie-ins with Reebok during Future’s Summer Sixteen Tour with Drake. More from the partnership is expected to be revealed in the fall.

I'm excited to announce my new partnership with Reebok. S/o my family DAME Frm @reebokclassics & my big bro @therealswizzz #FBGREEBOK16

A photo posted by Future Hendrix (@future) on Jul 9, 2016 at 1:24pm PDT