Create COO Alexandre Williams, CEO Jonathan Strauss and Chief Business Development Officer Wayne Hampton (Photo by Rich Polk)

Create Music Group has received a $165m investment from private-equity firm Flexpoint Ford with the intention of supporting the nine-year-old company’s continued momentum and its efforts to further improve and augment the services it offers to its global client base.

“Our partnership with Flexpoint marks a significant milestone for our company and their expertise will be instrumental as we continue to scale our operations and find new ways to serve our client’s evolving needs,” Create CEO Jonathan Strauss said of the deal. “Flexpoint’s investment will also support our ambitious acquisition strategy, which will allow us to expand our market presence and create the scale to continue to provide unparalleled services to our clients and partners.”

Flexpoint MD Mike Morris weighed in with the following quote: “We believe Jonathan and his team have set a new standard for the industry, challenging traditional music companies to rethink their strategies,” said. “By acting as a media company that offers comprehensive support to artists, including distribution, marketing, financial solutions and audience engagement, Create Music Group has created a blueprint for the future of music.”

Stephane Essama, principal at Flexpoint Ford, added, “We are pleased to have the opportunity to partner with the founders of Create and provide them with the capital that is needed to meet the enormous demand from their clients as the company continues to build a truly differentiated offering for artists and labels in the rapidly evolving music industry.”

The Raine Group acted as financial advisors to Create, and Willkie Farr & Gallagher acted as legal counsel in connection with the transaction. Reed Smith acted as legal counsel to Flexpoint in connection with the transaction. Charles Goldstuck also joined the funding round.