EMI Recorded Music has strengthened its global marketing team, focusing on three key areas: frontline marketing, catalog and commercial marketing, and DVD.

The company’s global marketing division was established a year ago under Senior VPs Mark Collen and Matthieu Lauriot-Prevost. Collen oversees marketing for EMI's Capitol Music stream and Lauriot-Prevost oversees marketing for the Virgin Music stream. They have reorganized the London-based division to encompass:

Front line marketing
This covers the marketing of key releases and the breaking of new artists around the world. Supporting Collen and Lauriot-Prevost are Susie Smith, Director Global Marketing for Capitol, and Gavin Shackell, Senior Marketing Manager for Virgin. Jessica Wilson now takes on an expanded role in the department as International Repertoire Manager. She will focus on music from outside the UK and Continental Europe, as well as U.S. repertoire from artists that are not signed to the Capitol, Virgin or Angel/Blue Note/Manhattan label groups.

EMI marketing
For the first time EMI will have a central team overseeing all commercial and catalog businesses around the world under the name EMI Marketing. It will be led by Mike Heatley, VP Catalog, and Horace McDonald, VP Commercial Marketing. Heatley was formerly VP of Catalog Marketing in EMI Recorded Music UK's international department. McDonald was formerly VP of Commercial Marketing for EMI Recorded Music Continental Europe,

DVD
As previously announced, Mark Dunn, Senior Director DVD, is responsible for developing and implementing strategies for growing EMI's rapidly expanding DVD release program.

Collen and Lauriot-Prevost said: "We've established a structure that has been highly successful in the past six months with multi-million selling albums from artists including Norah Jones, Coldplay, Robbie Williams and Blue. Now it is time to build our catalog, commercial and international repertoire functions so that we can provide the best possible support for our artists and labels."

Collen and Lauriot-Prevost report to EMI Recorded Music Vice Chairman David Munns who has overall responsibility for marketing worldwide. The global marketing team will be based at EMI's new London offices in Wrights Lane as of the end of the month.