TikTok royalty Charli and Dixie D’Amelio—who pulled in a staggering $30m in 2021 alone—are expanding their social-media empire with the launch of D'Amelio Brands.

Brokered by powerhouse entertainment attorney Gary Stiffelman (he's the one in the red tie), the deal will bring the entire family, including parents Marc and Heidi, into product development; they'll create their own fashion, beauty and lifestyle items instead of promoting those of other brands.

D'Amelio Brands is launching with $6m in seed money, with investor Richard Rosenblatt in the role of co-founder. Apple SVP Eddy Cue, Lions Gate CEO Jon Feltheimer, Fanatics CEO and Philadelphia 76ers co-owner Michael Rubin and Clothia CEO Elena Silenok are among the additional investors.

In a related story, the HITS TikTok feed still holds the record for un-follows.