Ticketing service and live entertainment company CTS Eventim is launching an operation in Asia with former Live Nation exec Jason Miller as CEO.

Headquartered in Singapore, Eventim Live Asia will encompass a network of 36 promoters in 15 countries, including China, Japan and South Korea. The move follows a recent JV created with North American promoter Michael Cohl.

“The launch of Eventim Live Asia marks another key milestone in achieving our strategic objective of offering tours and ticketing around the world,” said CTS Eventim CEO Klaus-Peter Schulenberg.

Miller spent seven years with Live Nation as an SVP and was involved in 80% of the last decade’s highest-grossing Asian tours for Western artists, including Bruno Mars, Madonna and U2. Prior to Live Nation, which he left a year ago, Miller worked at CAA, helping advance the careers Beyoncé, Kanye West, Stevie Wonder and others.

Said Frithjof Pils, Managing Director of Eventim Live: “Jason has extensive experience in our industry in Asia at the highest level and has an excellent network of contacts. He will enable Eventim Live Asia to bring amazing concerts by leading international artists to fans in this major world region. We also want to intensify our work with local artists going forward.”