Warner Records announced Wednesday morning that seasoned exec and entrepreneur Ericka Coulter has joined the label as SVP of A&R. She most recently served as VP of A&R at Epic, where she oversaw acts Rick Ross, Lonr. and R&B breakthrough GIVÄ’ON, among others.

Coulter is also the founder of the live-performance platform The Basement Series, an industry showcase for emerging talent.

Based at Warner’s Los Angeles headquarters, Coulter will report to label Co-Chairman & CEO Aaron Bay-Schuck.

“Ericka is an extraordinary champion of new talent,” said Bay-Schuck. “She’s not only a great A&R exec, with a gift for discovering and nurturing amazing performers, but she’s taken her passion to the next level by creating a fantastic environment where artists can find the people and resources to develop long-term careers. Ericka has incredible drive and insight into what makes a hit record and what it takes to make an artist a star. Tom [Corson] and I are very happy to welcome her into the Warner family.”

“I’m a huge fan of Warner’s artist-centric approach and team,” said Coulter. “I’m all about doing everything I can to bring out the best in every artist I work with—from helping them create to finding every possible avenue of exposure and connection to move their careers forward. As a part of the culture, my main purpose has always been to get in this business and not only effect change but be a part of building new legacies. I want to thank Aaron and Tom for this amazing new opportunity.”

Prior to her six-year tenure at Epic, Coulter held posts at Interscope and Capitol (Evolve). Since launching her label career in 2008, she has spearheaded projects by Rick Ross, 21 Savage, Keyshia Cole, Jidenna, Charm La’Donna, GIVÄ’ON, Lonr. and many more.

Coulter's The Basement Series has highlighted such emerging artists as Kaash Paige, G Herbo, LU KALA, Blxst, Mereba, Ambré and Kalan.FrFr and collaborated with platforms like Triller, Audiomack, Amazon Music and Beats by Dre.