Peso Pluma and Carin León have landed milestone billing on the Coachella lineup. The former earned the highest position ever for a Latin artist's debut in Indio, while the latter becomes the first Spanish-language act booked at both Stagecoach and Coachella.

One could make the case that Peso Pluma, repped by George Prajin, scored the highest billing ever for a new act with his #2 position on the two-weekend festival's Fridays. The Mexican phenom was virtually unknown before 2023.

León, repped by manager Jorge Juarez, will be spending the entire month of April in the desert (surely a mixed blessing weatherwise), with an impressive dual booking at AEG's Empire Polo Club outings.

Also nabbing a runner-up headlining slot is reggaeton vet J Balvin, who's gearing up for a major return in 2024. Just a few years ago the UMLE hitmaker was Latin music's most-streamed artist.

Argentine DJ-producer Bizarrap is also making a splash with his first major U.S. festival date. He appears on Friday's second line, as does his most recent collaborator, Young Miko (Capitol/The Wave Music Group). The strong placements further confirm the burgeoning status of these buzzworthy global artists.

Santa Fe Klan, booked by 33 & West's J.J. Cassiere and now repped by Prajin, has been tapped for a mid-tier slot on Saturday. The Mexican rapper just completed a U.S. tour, filling theaters and even arenas in some markets.