The Chrysalis Group has expanded into management, entering into a partnership deal with New York-based company A Fein Martini. At the same time, Chrysalis Music USA President Kenny MacPherson has been promoted to the newly created role of President and Senior Executive of the Chrysalis Music Division North America.

MacPherson, who joined the company in 2002, will oversee all American operations, which include the new management division, the recently launched Echo Label USA. And the core publishing company. He’ll continue to be based at Chrysalis Music’s L.A. headquarters.

The roster of A Fein Martini, founded by Steve Feinberg and Mike Martinovich in 2001, includes Good Charlotte and My Morning Jacket.

“We have found the perfect partners in Steve and Mike,” said Chrysalis Music Division CEO Jeremy Lascelles. “They’re young, passionate, very committed and among the best of the new breed of managers. This deal brings us closer to our vision of being a totally rounded music company. We believe that in today’s environment, it’s vital to be involved in all areas of the business, and our new partnership in A Fein Martini immediately positions Chrysalis in the live music arena. Importantly, it also places us closer to the artist.”

The three companies will continue to be operated autonomously. For example, artists managed by A Fein Martini won’t be pressured to sign with either Chrysalis Music or Echo.

Said Martinovich, "A Fein Martini and Chrysalis share an independent spirit and passion for music that we know will only benefit the artists we work with at any level. As the music business is in a constant state of re-invention, taking advantage of this association is a natural evolution for A Fein Martini. With Chrysalis as a partner, A Fein Martini will be that much stronger globally in assisting artists to sustain successful, long-term careers.”

The Chrysalis Group began life as a management company back in the 1960s under Chris Wright, who still runs the show.